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I am able to lead by influence now. It’s great to learn that I can be a more effective leader just by making small little tweaks to my behaviours that meant a lot to the people under my leadership.

It was helpful to have someone to talk to about my thoughts and more importantly, getting valuable feedback on the perceptions by others of my leadership. Thanks for providing guidance and making me a better leader in the company.”

Project Director,
Industrial Company

Diana Chee

Diana is an executive leadership and organisational coach, facilitator and mentor to individuals, teams and companies. She has over 20 years experience in global corporate environments. She specialises in leadership development, teams, organisational culture and engagement.

Diana brings with her more than 20 years of corporate (multinational and government-linked) experiences at global, regional, and country levels including companies such as Sony, Philips, Pepperl+Fuchs, Sembcorp, Amcor and Vopak. . Her extensive senior management and human resources experience spanned across a wide range of industries including oil & gas, chemicals, logistics, trading and manufacturing. She has worked with high-growth as well as sunset business operations, and has dealt with mergers, acquisitions and companies’ integration. She led and championed the people and culture agenda in these companies.

Her multi-cultural corporate experience included Asia Pacific countries, as well as Europe and the United States. In her previous capacity as the HR Director for global company – Royal Vopak, Diana championed and provided leadership and business partnerships for the entire region and successfully created a progressive and conducive work culture.


Diana believes in an authentic and sustainable approach – often engaging in a spirit of co- creation and co-ownership – when interacting with her clients. She centralises her work around her clients, and adopts a strengths-based approach when coaching and facilitating As someone attuned with business and organisational dynamics, Diana supports leaders at all levels: C-suites, management teams, emerging leaders and high potentials on wide-ranging organisational matters like Teams, Culture, Engagement, Inclusion, Change and Growth. Some organisations she partners with include Kellogg’s, Sembcorp Industries, Singapore Airlines, Singtel and SRC (Singapore Refining Company).


Diana has a Master’s degree in International Business Management from Edinburg Napier University, and a Bachelor of Business Administration from National University of Singapore. She a Professional Certified Coach with the International Coaching Federation, a certified Master Coach with the International Coaching Council, a Canadian Council of Professional Certification Solutions-Focused coach and a certified Jobs and Career Development Coach. Her workshop and facilitation work is backed by accredited certification in Learning and Performance from Institute for Adult Learning. She is also certified in Organisational Development & Change Management with Penn State University.

Personal Insights

Diana is a SkillsFuture Mentor for small and medium enterprises, and she sits on the editorial board for Emerald’s Journal – Industrial and Commercial Training.
Diana’s other passion next to coaching, is family. Together with family, they enjoy traveling, good food and healthy – though at times shallow, banters.